E-commerce has been on the rise year-over-year since 2015. Now, as we prepare to enter the second half of 2021, there is no doubt that e-commerce is here to stay. As more businesses embrace e-commerce to run concurrently with their brick-and-mortar establishments, or to make the full transition to the digital marketplace, it is extremely important to have a sound strategy.
E-Commerce is popular and accessible
In 2019, the freight sector reported that the total value of shipments made from e-commerce purchases overtook regular shipping in the second half of the previous year. Behind that simple statement was an obvious market shift. More people were shopping from home, from their computers, and from their smartphones. What was thought of as a fad in the early 2000s had taken a firm hold in the marketplace.
The pandemic solidified e-commerce as the way to do business
When COVID restrictions and lockdowns went into place last year, people were hesitant to go out and shop. Simultaneously, businesses had to reduce hours and the number of employees, and in quite a few cases, they had to shut down operations at physical locations completely. Instead of declaring bankruptcy, businesses that were capable of transitioning took to the digital space and started offering their products online. They found the overhead was lower, and they were able to reach new customers on a national and international stage.
E-commerce is more than just a website
E-commerce is not like owning a store on Main Street, where foot traffic alone can bring in sales. E-commerce requires a very active strategy spanning blog content, social media posts, e-mail, video, and more. With a strong presence and high engagements, a business can boost their revenue exponentially.
Finding the right digital marketing strategy
Businesses need a team that understands the latest methods to build a tailored and effective digital marketing strategy. However, not every business has a digital marketing department waiting in the wings. Golden Century Lending provides comprehensive digital marketing strategies that can be tailored to the needs of our clients. To learn more, contact our offices today.